Sales Consultant
CFW Industries (Pty) Ltd
Parow, Western Cape
Permanent
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Posted 12 June 2025

Job Details

Job Description

CFW Industries (Pty) Ltd holds a respected market position in Southern Africa, specialising in designing, manufacturing, and distributing high performance fans for the industrial, mining, power generation, marine, and HVAC sectors.

With roots dating back to 1966 under the name Continental Fan Works, our decades of experience have earned us a strong reputation as a preferred supplier to major corporations across the region. Today, CFW fans are proudly used in industrial applications around the globe.

The company employs a diverse workforce with a strong skill set in engineering.  We are currently seeking a Sales Consultant to join our team and help grow our customer base while maintaining strong client relationships. The successful candidate will be responsible for the following tasks:

  • Attend to all incoming client enquiries in a timely and professional manner (via telephone, email, and walk-ins)
  • Ensure accuracy when quoting clients, including pricing, stock availability, and delivery timelines
  • Assist customers with product selection and offer advice where needed
  • Efficiently load, invoice, and post all sales orders (this role might be fulfilled by the sales administrator, but the sales person will need to step in and attend to the processing if and when required)
  • Follow up on all outstanding quotes daily and provide feedback where possible
  • Track the progress of each order and keep clients updated accordingly(this role might be fulfilled by the sales administrator, but the sales person will need to step in and attend to if and when required)
  • Manage the full sales cycle from order placement through to delivery (this role might be fulfilled by the sales administrator, but the sales person will need to step in and attend to if and when required)
  • Proactively identify and target potential new customers to promote CFW’s product offering
  • Attend product training sessions as required to maintain technical knowledge                                                                           

Qualifications and Experience Required:

  • A tertiary qualification is considered an advantage
  • Proven experience in sales or customer-facing roles.
  • Bilingual in English and Afrikaans
  • Experience in engineering field either HVAC / ventilation / fans or applications is advantageous

Attributes Required for position:

  • A strong work ethic and high level of self-motivation
  • Professional and presentable demeanor
  • Excellent interpersonal and communication skills
  • Energetic and enthusiastic approach to tasks
  • Ability to understand and present technical products
  • Methodical, organized, and structured in work practices
  • Results-driven with a focus on achieving goals
  • Committed to delivering outstanding customer service
  • Proficient in computer use and common software applications

What working for us will be like:

  • You will be part of a collaborative, inclusive, and supportive team culture
  • You will work alongside a diverse group of professionals
  • You will enjoy continuous opportunities for personal growth and career advancement
  • You will receive a competitive, market related salary and benefits package
  • You will experience a flexible and balanced work environment
  • Your standard working hours will 08:00 to 17:00, Monday to Thursday, and 08:00 to 16:00 on Fridays—with the option to leave at 15:00 if work is completed